What do you do at Become?
Alongside my job-share partner, Lisa, we’re responsible for making more people aware of Become’s brilliant work, increasing their understanding of issues which impact on care experienced children and young people and galvanising support to change policies, systems, and practices in order to transform young people’s lives. Young people are front and centre of this – their opinions, voices, experiences and calls for change shape all aspects of our policy, communications and campaigning work. Through our work we want to influence decision-makers at all levels and secure public support to drive change, and build a really strong evidence base through research, partnerships with other organisations to support this. Our areas of responsibility include Become’s media and PR work, public affairs and influencing work, digital including website and social media, policy and research, campaigns and young people’s participation and skills – so lots to keep us busy!
Can you say a bit about your past experience and qualifications?
My experience is in public affairs, PR, and campaigns roles leading teams across the charity and public sector, mainly in the health, disability, and children’s sectors including Whizz-Kidz, NSPCC, and Re-Engage (formerly Contact the Elderly). I started my career in political campaigning and spent some time working in Parliament and have enjoyed being able to use that experience to help charities engage effectively with politicians, officials and the policy-making process . More recently, I’ve been worked on the leading consumer behaviour change campaign, This Girl Can, where I was involved in creative development and media and stakeholder strategy during the campaign’s infancy, and latterly where Lisa and I were responsible for developing an external affairs strategy as This Girl Can celebrated it’s fifth birthday with a new advert and manifesto.
What do you like about working at Become?
I like that it’s such a committed team, all pulling in the same direction and all so passionate about changing the lives children and young people. As a small charity, I love that Become is so ambitious and agile, able to think creatively and act decisively to get things done.
What drives you?
I’m driven by using my knowledge, skills and experience to try and raise awareness of understanding of important issues and causes, and bring people – whether that’s the public, politicians, professionals on that journey, and identifying how to affect positive change in the most effective way, taking an energetic and rigorous approach to doing that. I am also driven by working collaboratively, and approaching what I do with integrity, optimism and empathy.
What do you enjoy doing when you are not working?
I love baking, have recently rediscovered the joy of ballet and tap dancing after a 12 year hiatus and have a very energetic toddler who keeps me busy for the rest of the time.