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Why we changed our name from The Who Cares? Trust to Become

In November 2016 The Who Cares? Trust changed its name to Become. We did this for two main reasons.

The first reason is that we conducted some research with stakeholders which showed that people found The Who Cares? Trust to be a name that worked well when we were founded, but that was now out of step with the times. In 1992 when the charity was established, the question ‘who cares?’ was a fair challenge, at a time when there was far less awareness and understanding of the needs of care-experienced young people and far fewer rights, entitlements and legislation to protect and support them. In 2016, while there is still a long way to go in improving the outcomes of these young people, it is clear that there are many people involved in the care system, in the policy sphere and in the charity sector who care deeply and work hard to improve care.

The second reason for the name change is that we wanted a fresh look and feel for the charity that would help us convey our vision for young people who spend time in care. We chose the name Become because it speaks directly to our core belief as a charity and because it is simple and memorable. We believe in the potential of children and young people who spend time in care, and that with the right support and people who believe in them, even the lives of the most vulnerable and traumatised children and young people can be turned around. Our mission is to provide help, support and advice to children in care and young care leavers so that they can unleash their potential and take control of their lives. Across our programmes of work, we build young people’s emotional wellbeing, resilience and aspiration to help them live powerfully and purposefully. Contained within these young people is a world of potential. Each one has dreams, hopes and unique abilities. We help them to move towards becoming the person they are meant to be – towards a life well lived.

Why we changed our name from The Who Cares? Trust to Become
2 responses

  1. Catherine Porteous says:

    December 30, 2022 at 12:54 pm

    I believe that one of the original founders of the Who Cares Trust was called Tory Loughlin – am I right. She died very sadly young and after that I lost touch with the Trust and did not know it had changed its name. As a former magistrate in the Care Courts and Youth Courts I maintain my interest in the care system and would like to know more about the work of Become.

  2. Kirsten Graver replied:

    January 4, 2023 at 12:11 pm

    Hi Catherine, Thank you for getting in touch! Please sign up to our newsletter to receive news and updates on our work and campaigns:

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