What do you do at Become? As Communications Manager, I’m responsible for raising awareness of Become’s work, increasing engagement with our key audiences, and putting issues affecting care-experienced young people firmly on the agenda. This includes working with the media, overseeing our digital communications (such as social media and website), and amplifying the voices of young people with experience of care. It’s very interesting and rewarding work.
Can you say a bit about your past experiences and qualifications? My experience is in communications – particularly engagement, digital, and strategy. After graduating from KCL in 2016, I volunteered to collect coats for Wrap Up London. I helped to grow the campaign by 700% and unexpectedly joined the committee to lead on comms (an invaluable formative experience). I spent the first years of my career as a marketing assistant for SeeAbility, an engagement and policy Charityworks trainee for the Royal College of Radiologists, and as communications manager for School-Home Support where I stayed until joining Become. I also volunteer for the Literacy Pirates and am involved in Brixton anti-gentrification campaigns.
On a more personal note, my grandad grew up in care and my dad worked on the maintenance team for children’s homes across London, so I’ve had some understanding of what children in care face from an early age and it means a lot to be working for this cause and organisation.
What do you like about working at Become? Internally, I love working with my team in an open-minded and agile culture – especially because comms is all about testing, listening, and evidence-based decisions.
Externally, I enjoy empowering young people to find their voice and using my skills to ensure the important points they make are heard and have influence.
What drives you? Creativity, community, and making a long-term positive impact.
What do you enjoy doing when you are not working? Dancing, live music, and helping out at The Close Encounter Club. I’ve also recently enjoyed helping other working-class women find employment in the sector and would like to support more – if that’s you and you’d like a chat, please do email me!